Thursday, June 14, 2007

A venue for user-generated advertising site.

Zooppa is involving the consumers in the creative process, has the purpose to transform the “making of” of ads in an advertising campaign itself purely web-oriented.

The site, which launched officially today, is a venue for user-generated advertising. The site stages contests sponsored by big name brands, and users upload creative ads for those brands to win prizes. It’s a similar idea to Brickfish, another brand promotion site

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